Resource Library

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  • Online Gaming & Esports Report

    Online Gaming & Esports Report

    Online gaming and esports have seen a meteoric rise during COVID-19. How are brands playing in this arena, as supplier, collaborator or sponsor, and how can your brand enter the game?

  • NetBase Quid –  The Next Generation Consumer and Market Intelligence Platform

    NetBase Quid – The Next Generation Consumer and Market Intelligence Platform

    The NetBase Quid team discusses how the leading consumer and market intelligence platform delivers businesses an unprecedented solution that is faster, more accurate and actionable and with access to billions of indexed resources.

  • How NetBase + Quid Connect Content to Conversation

    How NetBase + Quid Connect Content to Conversation

    Steve Yuan (former EVP of Commercial Innovation at Edelman), discusses the intersection of news media analytics and how social media was used to uncover actionable insights for a leading smart-tech diabetes device.

  • How Coca-Cola Uses NetBase Quid to Research Consumer Behavior

    How Coca-Cola Uses NetBase Quid to Research Consumer Behavior

    We sat down with Pamela Mittoo, Manager of the Coca-Cola North America Technical Consumer Research team, to understand how using NetBase Quid next generation artificial intelligence is used to develop consumer behavior models.

  • How Brands Can Avoid a PR Crisis

    How Brands Can Avoid a PR Crisis

    A strong crisis management strategy is imperative to protecting brand health. Learn how to use news media analytics to monitor, prepare for and react quickly to a PR crisis.

  • The Complete Guide to Media and Market Intelligence

    The Complete Guide to Media and Market Intelligence

    Learn how to use analytics to dig deep into news media and social conversation, uncover industry trends, track competitors and influencers, and build an action plan based on data-driven insights.

  • Media Intelligence Report: Renewable Energy Trends

    Media Intelligence Report: Renewable Energy Trends

    This report explores global corporate trends around renewable energy investment, including how the COVID-19 crisis has elevated and changed the conversation further.

  • 5 Steps To Measure Market and Media Intelligence ROI

    5 Steps To Measure Market and Media Intelligence ROI

    Awareness through advertising has been eclipsed by the success rate of branded content, mentions, and word-of-mouth. learn how to develop, execute and measure a successful media strategy in today’s market.

  • 5 Steps to Media Intelligence Success

    5 Steps to Media Intelligence Success

    In the current climate, you need to make every budget dollar count. Learn how to implement a data-driven strategy, applying metrics to inform your strategic decisions and improving ROI.

  • The Importance of Competitive Intelligence

    The Importance of Competitive Intelligence

    Competitive analysis is vital for a thorough understanding your own brand position, audience and trends. Download this eBook today to learn why and how to conduct a thorough competitor analysis.

  • The Brand Guide to Key Opinion Leaders

    The Brand Guide to Key Opinion Leaders

    Key Opinion Leaders are an essential vehicle for earned media, influencing trending topics, generating word-of-mouth traffic, and providing endorsements. Read how you can develop your own KOL strategy.

  • A 7-Step Guide to Performing Market Research

    A 7-Step Guide to Performing Market Research

    Markets are evolving constantly, and industry leaders rely on accurate, thorough market research to keep their brands at the forefront. Learn to uncover trends and turn them into accurate, actionable insights.

  • 2020 Beauty & Cosmetics Trends Report

    2020 Beauty & Cosmetics Trends Report

    This comprehensive report uses deep media analytics tools to identify beauty trends prior to COVID-19 and after. See how brands can identify and track trends, and inform their recovery plans.

  • 7 Steps to Building a More Proactive Communication Strategy

    7 Steps to Building a More Proactive Communication Strategy

    Proactive brands require a highly contextualized understanding of the media landscape to drive their most strategic decisions. Forward-thinking organizations are leveraging a new data-driven approach to faster more effective decision-making.

  • The Importance of Brand Perception

    The Importance of Brand Perception

    With rich analytics enabling brands to understand and track customer needs, industry trends, and competitive position, managing brand perception is more in reach than ever before.

  • 4 Steps to Analyzing Competitive Trends in the COVID-19 Era

    4 Steps to Analyzing Competitive Trends in the COVID-19 Era

    Using examples from competing streaming services Netflix, Hulu and Quibi, we discuss how you can analyze competitive trends in the current Covid-19 market climate.

  • The Impact of Coronavirus on Businesses Pt. 3

    The Impact of Coronavirus on Businesses Pt. 3

    Due to the speed and volume of coverage, fully understanding the media landscape around the Coronavirus and its subsequent impact on international travel and business is difficult. Learn how Quid helps analyze and visualize these impacts at scale in this live webinar.

  • Media Intelligence Report: Millennial Trends

    Media Intelligence Report: Millennial Trends

    Learn about both recent trends and constants in the millennial demographic, and how to use this information to address your brand’s consumers.

  • 3 Ways to Improve Marketing Effectiveness In The Age Of The Coronavirus

    3 Ways to Improve Marketing Effectiveness In The Age Of The Coronavirus

    Learn how to gain a better understanding of multi-channel marketing communication and how it can improve your campaigns

  • The Impact of Coronavirus on Businesses Pt. 2

    The Impact of Coronavirus on Businesses Pt. 2

    Part 2 around how the Coronavirus is impacting businesses. We will be looking to see how the network and media coverage has evolved since our last presentation. 

  • The Importance of Trend Analytics

    The Importance of Trend Analytics

    In this comprehensive ebook, The Importance of Trend Analytics, understand why it’s critical for brands to analyze news trends. Learn how to measure and maximize campaign effectiveness and more!

  • The Impact of Coronavirus on Businesses

    The Impact of Coronavirus on Businesses

    With the speed and volume of coverage, fully understanding the media landscape around the Coronavirus and its business impact is difficult. Learn how Quid helps analyze and visualize these impacts at scale.

  • Competitive Intelligence

    Competitive Intelligence

    Track how competitors are being covered in the media, learn who’s being talked about, and get visual maps that show what people are saying about your own brands.

  • Content Strategy

    Content Strategy

    Identify themes that are engaging audiences and explore new topics that can inspire your content.

  • Brand Perception

    Brand Perception

    See where your company fits within the broader public narrative around any topic or issue.