Quid is a platform that searches, analyzes and visualizes the world’s collective intelligence to help answer strategic questions.

See how Quid can help answer questions like:
Innovation
What does the current landscape look like for digital health?
Communications
What does the public narrative around Airbnb sound like?
Research
What speculation is happening around the Apple car?
Trends
What is the future of food?
Select your field of Interest
What does the current landscape look like for digital health?
01 Overview

Let's take a look.

Quid uses text-based data, in this case technology and business descriptions of all the companies in the digital health space, and then compiles and organizes it for analysis. Each dot or node represents a single company. By understanding company data, you can align your strategy with investment and innovation trends in the digital health landscape.
02 Clusters & Nodes

Make sense of the data.

In this analysis, the data has been organized into different groups. Each colored cluster represents a specific theme that the companies within it share. This allows you to see how the whole ecosystem of companies in any category connect with one another.
03 Curate the Data Sets

Find what you're looking for.

You can curate, filter, and aggregate nodes in a more customized way—highlighting what is most relevant to the question you need answered. In this instance, Quid has selected all of the companies that share a common investor.
04 Dig Deeper

Analyze the Data

By zooming into the network, Quid can identify white space opportunities and uncover unique technologies based on the most innovative companies in the digital health market.
05 Multiple Views

Change the layout

Quid provides a range of different perspectives on the data. By switching to a scatterplot view, you can map the data by any criteria. Here, Quid has identified which digital health sectors are receiving the most attention from investors.
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What does the public narrative around Airbnb sound like?
01 Overview

Let's take a look.

Quid compiles and analyzes massive amounts of text-based data, in this case all of the news and blog articles closely associated with Airbnb. Each dot or node represents a single piece of content and each cluster of nodes covers a particular topic. By understanding the comprehensive public narrative around your company, you can devise a more effective communication plan.
02 Clusters & Nodes

Make sense of the data.

Zoom in on a cluster to dive deeper into the specifics of one particular topic. In this visualization, Quid has identified a company cluster for “Airbnb for Refugees” within the data. This illustrates how your brand can become associated with things outside of your control and allows you to track them.
03 Curate the Data Sets

Find what you're looking for.

You can curate, filter, and aggregate nodes in a more customized way—highlighting what is most relevant to the question you need answered. In this visualization, Quid has extracted the companies most frequently linked to Airbnb in the media. The thicker the line, the stronger the correlation between the company and Airbnb.
04 Dig Deeper

Discover patterns.

You can also highlight competitors by color across clusters to understand which topics link you most closely. These insights can be used for competitive mapping, providing context into how Airbnb thematically relates to a competitor like Hyatt.
05 Multiple Views

Change the layout.

Quid provides a range of different perspectives on the data. By switching to a scatterplot view, you can map clusters to see which topics are covered most in the media vs. shared on social.
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What speculation is happening around the Apple car?
01 Overview

Let's take a look.

Quid uses text-based data, in this case rumored developments around the Apple Car covered in the press, and then compiles and organizes it for analysis. Each dot or node represents a single piece of content and each cluster of nodes covers a particular topic. This allows you to examine what themes are coming up most in the media.
02 Clusters & Nodes

Dive into the data.

Zoom in on a cluster to dive deeper into the specifics of a particular topic. Here, Quid has isolated articles pertaining to backlash the Apple Car has received from competitors in the marketplace.
03 Multiple Views

Change the layout.

Quid provides a range of different perspectives on the data. By switching to a timeline view, you can follow the ebb and flow of speculation, over time, on any developments around the rumored Apple Car.
04 Curate the Data sets

Find what you're looking for.

Sorting topics lets you narrow your search, giving you the ability to identify patterns. In this timeline view, we’ve filtered the news to highlight when Apple Car rumors are specifically related to Apple’s hiring activity.
05 Key Entities

People. Companies. Locations.

Quid can also extract entities. In this bar chart view, Quid organized key people mentioned in Apple’s hiring news to give context into what the company might be planning.
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What is the future of food?
01 Overview

Let's take a look.

Quid uses text-based data, in this case articles from news and blogs, and compiles and organizes it to analyze trending topics in food culture. Each dot or node represents a single piece of content and each cluster of nodes covers a particular topic. This allows you to build better company strategies that are informed by a comprehensive look at the landscape.
02 Dig Deeper

Clusters and Nodes.

By zooming into specific themes, like the fast food industry, you can see the articles that are relevant to that topic.
03 Find Patterns

Extract what you need.

Highlight the data that is most relevant to the question you need answered. Quid can color articles according to sentiment, giving you a better understanding of how people feel about specific topics within food culture.
04 Curate the Data Set

Find what you're looking for.

You can curate, filter and aggregate nodes in a more customized way—highlighting what is most relevant to the question you need answered. In this visualization, Quid has aggregated the content by location to reveal where the most influential food culture ideas are coming from.
05 Multiple Views

Change the layout.

Quid provides a range of different perspectives on the data. By switching to a scatterplot view, you can map nodes across any two variables to gain even more insight. In this case, you can see what food culture content is getting the most press coverage vs. social shares.
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Now It's Your Turn

Take Quid for a guided test drive, personalized to your needs.

Get to know Quid. Chat with us for about 15 minutes about your project, and we’ll create a free guided test drive to help you find solutions.


With Quid I can upload whole new sets of knowledge into my brain.

Shivon Zilis

Partner, Bloomberg Beta

Quid has changed the way we think through problems and questions.

John Suh

Executive Director, Hyundai Ventures at Hyundai Motor Company

Quid helps us understand movements in culture as they happen.

Marcia Roosevelt

EVP Global Planning Director, Saatchi & Saatchi

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Part of the reason I use Quid is because it's just such a seamless way to parse through large amounts of information.  It's really hard to make connections in your head, so when I was doing Google research, I'd have a lot of these disparate facts but it was hard for me to inter relate them together.   The visual element of Quid allows me to do that and bring things altogether very seamlessly.

When I put a search term in Quid, I find the things that I'm expecting to find but then I also find these things that are kind of at the peripheries that I wasn't expecting to find, that helps me ask better questions. It allows me to know I'm being comprehensive, to know I know everything about a given topic as opposed to just small slices of it - and that just gives me a lot of confidence  going into other types of research.

I dream of Quid a lot, I really do. I’m fascinated with knowledge networks, the Quid engine and the physics behind it.

What gets me excited is how knowledge and information generated on the web is visualized in a way that gives you the big picture. We’ve become accustomed to searches where we only receive a fairly small subset of results. It’s really powerful to be able to capture all the information using Quid and then know how an individual idea or company relates to the bigger context.

In our effort to innovate and to do corporate venture capital, we generally use Quid in the beginning of any new project or initiative. By having one common starting point Quid saves our team a lot of time. It has also changed the way we think through problems and questions. Rather than just a list of companies with funding amount, Quid gives us insight through its visual representation of an emerging technology or set of companies. With Quid we quickly ask questions like, what are all the start-ups out there? What is the relationship between those companies? Which should we be interested in investing in?

You still have to make the assessments but with Quid you can make human judgments informed by the big picture and more insight.

In our day, culture is critical for business relevance. To endear yourself with customers you have to take a stance on culture and what you believe in. By keeping our attention up on culture at Saatchi, we help our clients understand what actions they should be taking to better engage markets around the world.

Quid helps us understand movements in culture as they happen and enables us to have a conversation about how ideas move over time. Rather than just pecking and hunting for information, Quid lets us look at it all with a top down approach. Quid organizes the information differently so that you can quickly see the different component parts of your question rather than it all coming at you in a firehose. By understanding how big or connected certain areas are, you begin to understand the different dimensions of a particular topic.

There are tools galore that give you information or cull the Internet, but not a lot of tools that give you inspiration. And one of the things Quid gives us inspiration.

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Get to know Quid. Chat with us for about 15 minutes about your project, and we'll create a free guided test drive to help you find solutions.

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