Dr. Ivan Terekhov and Siddhant Mehra from Lufthansa Innovation Hub highlight how Quid transforms their approach to understanding customer sentiment and driving innovation in the travel industry. By analyzing TripAdvisor data, Quid enables them to quantify shifts in sentiment toward air travel over time and pinpoint emerging trends shaping the future of travel. They leverage Quid's insights to identify customer pain points, communicate actionable results backed by concrete data, and enhance customer experiences. Additionally, Quid uncovers the key topics and themes customers discuss—both positive and negative—empowering Lufthansa's teams to develop innovative solutions to address challenges and capitalize on opportunities.
