Shannon Truax, Global VP of Brand Social at GoDaddy, shares how Quid serves as the foundation of their Brand Social program.
Learn how Quid empowers GoDaddy to track impressions, engagement, sentiment, and nuanced customer insights. Before the 2018 ESPYs, Quid’s analytics helped the team analyze the previous year’s event to identify opportunities for spokesperson Danica Patrick. Armed with a real-time social media War Room, Shannon’s team was ready to engage, react, and drive impactful online conversations during the event.
