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2024 EMEA Report: The Hidden Power of Customer Context

Haylee Thorson

  • Marketing
  • B2B
  • AI
  • Generative AI
  • Customer Intelligence
  • customer context
  • B2C
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Report Summary
This report explores how customer context and generative AI are transforming the way marketers understand, connect with, and anticipate their audience’s needs, based on insights from a recent survey of EMEA marketing executives.

Key Points Overview

  1. EMEA marketers are adopting consumer intelligence platforms but face challenges in turning data into actionable insights.
  2. Generative AI is reshaping brand strategy by enabling personalized, real-time messaging.
  3. Marketers struggle with connecting the dots between customer feedback and strategic execution.

Top Takeaways

  1. 81% of marketers consider generative AI essential for creating authentic, real-time messaging.
  2. Legacy tools are outdated, failing to capture the current behaviors of rapidly evolving consumers.
  3. Customer context is critical for predicting trends and shaping relevant marketing strategies.

Conclusion
Marketers who embrace customer context and AI tools can anticipate consumer needs and create personalized, timely messaging that resonates. This shift offers a crucial competitive edge in a dynamic, fast-paced marketplace.

“85% of EMEA marketers plan to utilize generative AI.” 
- 2024 EMEA Report: The Hidden Power of Customer Context
 

In today's rapidly shifting marketing landscape, understanding your audience is more important than ever. But here's the catch: traditional tools and strategies often leave brands playing catch-up, relying on past data to inform future decisions. That’s where Quid’s latest report steps in, offering groundbreaking insights into how marketers can use real-time consumer intelligence to stay ahead of the curve.

Our comprehensive report focuses on key findings from a survey of 333 marketing executives from the United Kingdom, France, Germany, and the Netherlands. One standout revelation? EMEA marketers are adopting consumer intelligence platforms more readily than their U.S. counterparts, but they still face challenges when turning raw data into actionable insights. With audience behaviors evolving faster than ever, these tools are essential for brands aiming to connect meaningfully with consumers in today’s digital world.

We dive deep into how generative AI is transforming the marketing game, with 81% of marketers recognizing its importance for creating authentic messaging at scale. These AI tools don’t just crunch numbers—they empower teams to understand the cultural, global, and political context shaping consumer decisions in real time.

Curious to learn more? Download the full report now to discover how your team can leverage consumer intelligence to predict market trends, refine messaging, and stay ahead in a constantly changing marketplace.

 

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