Keeping track of how your brand is perceived and received is critical. And there are 15 key areas ...

The right brand positioning statement can be the difference between working effectively or running ...

Brands must have a comprehensive understanding of their buyer personas and understand customer ...

Sentiment is attached to everything, including the trillions of bits of aggregated data collected ...

The competition is fierce today and without competitive monitoring you won’t know what your ...

Gathering competitive intelligence on your competition is essential to brand survival. Access to ...

Brands need media traction; otherwise, nobody would know who they are and what they do. Before the ...

Consumers have many brand options these days, which helps explain why brand loyalty is at an ...

KOLs have been in the industry for a good bit of time and have created solid reputations for really ...

Social listening and data analytics are akin to rock-climbing, where you’re always looking for a ...