21 Free Social Media Analytics and Comparison Tools for Marketers
With the right social media analytics and comparison tools, even the smallest of businesses can ...
Generative AI's Role in Consumer and Market Intelligence
Generative AI: Beyond the Buzz The rising appeal of Generative AI is unmistakable. Gartner's recent ...
What Is Market Intelligence?
Being prepared to seize and respond to valuable information promptly is vital, as unexpected crises ...
Distinguishing Between Timely Trends and Fleeting Fads on TikTok
Many businesses seek to use trends as springboards to meaningful connections with consumers. This ...
Top 15 Metrics for Measuring Brand Awareness
Keeping track of how your brand is perceived and received is critical. And there are 15 key areas ...
How to Write Your Best Brand Positioning Statement
The right brand positioning statement can be the difference between working effectively or running ...
How Brands Use Consumer Insights to Their Advantage
Brands must have a comprehensive understanding of their buyer personas and understand customer ...
What is Sentiment in Marketing? Definition & Examples
Sentiment is attached to everything, including the trillions of bits of aggregated data collected ...
15 Competitor Monitoring Tools & How They Work
The competition is fierce today and without competitive monitoring you won’t know what your ...
21 Competitor Analysis Tools for Social Media and SEO
Gathering competitive intelligence on your competition is essential to brand survival. Access to ...