How to Conduct a Competitor Audit: The Complete Guide
The biggest mistake many brands make is trying to win while remaining oblivious of the competition. ...
5 Benchmarking Examples for Brand Marketing
Keeping track of one’s online efforts is great, but meaningless without standards to measure ...
Top 15 Customer Intelligence Tools
Customer intelligence (CI) keeps your business moving forward, protects your brand health, and ...
Market Research vs. Market Analysis: Understanding the Difference
It’s easy to see why market research and analysis are often conflated. Both equip decision makers ...
Traditional Market Research vs. Modern Strategies
Decision-making in business is fraught with uncertainties. Through market research, companies ...
New Product Development Research: What It Is, Stages, and Examples
Are you thinking of bringing a new product to the market this year? Congratulations, yours will be ...
10 Top Market Research Trends in 2023
What worked yesterday in your market research strategy won’t work today. The world is evolving and ...
Top 12 Market Intelligence Tools
Market intelligence tools are essential for helping businesses build brand awareness and increase ...
Definition and Examples of Market Intelligence
What is market intelligence? It’s a term that you’ve likely heard many times in the last few years ...