Customer Insights: What They Are and How to Use Them
When brands discuss ‘customer insights,’ it conjures visions of intel skillfully extracted from ...
Consumer Research: A Secret Weapon for Marketers
It’s crucial to be aware of your audience’s needs and offer something intelligent and pertinent if ...
How to Conduct a Competitor Audit: The Complete Guide
The biggest mistake many brands make is trying to win while remaining oblivious of the competition. ...
5 Benchmarking Examples for Brand Marketing
Keeping track of one’s online efforts is great, but meaningless without standards to measure ...
Top 15 Customer Intelligence Tools
Customer intelligence (CI) keeps your business moving forward, protects your brand health, and ...
Market Research vs. Market Analysis: Understanding the Difference
It’s easy to see why market research and analysis are often conflated. Both equip decision makers ...
Traditional Market Research vs. Modern Strategies
Decision-making in business is fraught with uncertainties. Through market research, companies ...
New Product Development Research: What It Is, Stages, and Examples
Are you thinking of bringing a new product to the market this year? Congratulations, yours will be ...
10 Top Market Research Trends in 2023
What worked yesterday in your market research strategy won’t work today. The world is evolving and ...