Customer Context: The Keystone of Consumer and Market Intelligence
What's next starts with customer context In an age where consumer intelligence and market insights ...
Using Continuous Intelligence to Identify Unmet Needs
We aren’t mind readers, but consumers expect us to be. They want brands to infer what they want ...
4 Steps to Navigating Market Shifts with Generative AI
Businesses struggle to stay ahead of market shifts and evolving consumer behaviors. A SCIP study ...
10 Types of Market Research To Power Your Marketing
There are many types of market research available to brands – and some are more effective than ...
The Untapped Power of Customer Insights
“Truly predictive analytics are necessary to identify the trends that will guide the future.” - ...
Introducing AI Summary
Advancements in Generative AI have made it possible for organizations to move faster and more ...
Unleashing the Power of AI: Market Trend Analysis Made Easy
Discover the transformative impact of AI-powered consumer and market intelligence on organizational ...
Top 8 Customer Intelligence Platforms for 2022
Customer intelligence platforms take the guesswork out of the consumer mindset equation. A robust ...
Customer Insights: What They Are and How to Use Them
When brands discuss ‘customer insights,’ it conjures visions of intel skillfully extracted from ...
Consumer Research: A Secret Weapon for Marketers
It’s crucial to be aware of your audience’s needs and offer something intelligent and pertinent if ...