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From Show Plots To Drink Flavors:

'Supercharged’ Customer Context Helps Businesses Make Better Decisions 

Every business dreams of knowing their audience better than they know themselves. Building relationships that resonate is the only way forward in a cultural landscape where consumer wants and needs constantly evolve. Getting to the heart of why customers act the way they do – and incorporating those findings into meaningful strategy – can often be overwhelming and feel out of reach.  

But here’s the truth: Deeply understanding and catering to consumers on a core level is entirely possible. “How?” you might ask. It's simple. Enter: customer context

"Customer context is the paradigm shift that gives organizations the competitive advantage to anticipate customer behavior,” Peter Caswell, CEO of Quid, explains to Forbes.  

As the only unified context platform in the ever-changing realm of AI, Quid empowers industry leaders to ditch outdated data tools and take on a more customer-centric approach informed by state-of-the-art predictive analytics.  

And the use cases speak for themselves.  

Quid is anything but a one-size-fits-all solution. Here are just a few of the ways our AI tools are redefining business strategies, as shown in Forbes:  

  • Customer-Centric Innovation: Anticipate customer behavior and avoid costly mistakes by understanding real-time preferences with holistic customer context.  
  • Proactive Problem-Solving: See how companies like Taco Bell use Quid to predict and address operational challenges in real time, enhancing responsiveness and efficiency. 
  • Unified Context Platform: A centralized platform gives an entire organization access to comprehensive consumer and market data, enabling informed, unified decision-making across teams. 
  • Strategic Foresight: Strategize effectively by providing insights into future consumer trends, ensuring market relevance, and driving growth. 
  • Enhanced Audience Engagement: Uncover how a streaming service used Quid to tailor its content based on audience preferences, improving engagement and viewer satisfaction. 

At a glance...

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Consider the context

Learn why understanding the cultural, global, and political trends influencing a person’s preferences in the modern marketplace – AKA customer context – is integral to success as a brand in today’s climate.  

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Supercharged superpowers

From predicting what customers will and won’t want to preventing or solving challenges on the horizon to focusing on the things that matter while saving time and money, explore how unified customer context is the only way forward.  

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Best-case (study) scenarios

Don’t just take our word for it! Explore how the world’s leading brands are leveraging unified consumer intelligence, predictive analytics, and Generative AI to stay two steps ahead of their competitors and their customers.

Edelman

"Quid has helped us aggregate huge amounts of online data within a very short period [and] get this bird's eye view on what [the client's] overall ecosystem looks like, what the competitive landscape looks like, and therefore immediately go to them with a very clear strategy in mind."

TRUSTED by the world’s most valuable brands

  • Louis Vuitton
  • Lufthansa
  • Nasa
  • Loreal
  • Gopuff