Customer Context: The Keystone of Consumer and Market Intelligence
What's next starts with customer context In an age where consumer intelligence and market insights ...
Using Continuous Intelligence to Identify Unmet Needs
We aren’t mind readers, but consumers expect us to be. They want brands to infer what they want ...
Unlocking Business Success: Breaking Down Data Silos with AI-Enabled Consumer and Market Intelligence
When it comes to decision-making, intuition is good, but data is better. That’s why accurate data ...
4 Steps to Navigating Market Shifts with Generative AI
Businesses struggle to stay ahead of market shifts and evolving consumer behaviors. A SCIP study ...
10 Types of Market Research To Power Your Marketing
There are many types of market research available to brands – and some are more effective than ...
The Untapped Power of Customer Insights
“Truly predictive analytics are necessary to identify the trends that will guide the future.” - ...