Quid Resource Library
How Halloween Films Drive Culture, Commerce, and Community All Year
Between July and October 2025, the Halloween movie conversation once again takes center stage as a ...
What Sets Viral Campaigns Apart? How to Create a Cultural Moment
Most “viral” wins are sugar highs, showing a sharp timeline spike and a pile of copycat posts that ...
2025 Higher Education Social Media Engagement Report
Higher ed social pros, the wait is over! The annual Higher Education Social Media Engagement report ...
Signals in the Silence: What Halloween 2025 Wants That Brands Aren’t Delivering
Mapping unmet consumer needs shifts the focus away from chasing the loudest spike. Instead, it’s ...
Football: A Cultural, Business, and Identity Catalyst
Every autumn, football dominates the calendar. From Friday night lights to Sunday showdowns, the ...
Your Competitors’ Mentions Reveal Emerging Market Disruptions
Disruption doesn’t appear out of nowhere; there are typically clues that are clearly seen in ...
Consumer Behavior Shifts During Flu Season
Every fall, flu season sparks a familiar cycle with headlines about rising cases, reminders to get ...
Witches Brew: Fall’s Spookiest Contender for the Next Pumpkin Spice
Pumpkin spice may finally have a rival.
Unlocking Gen Z Brand Loyalty Through Language Trends
From “delulu” manifesting to unapologetically embracing “goblin mode,” Gen Z isn’t just speaking a ...
Top Fintech Trends Executives Need to Know in 2025
The financial world is in the midst of a dramatic shift. Stablecoins are no longer fringe ...