Identifying Sports Sponsorship Opportunities with Consumer Insights
While basketball, baseball, and racecar fans may share overlapping interests, each group contains ...
E-Commerce Evolution: The Role of Data, AI, and Social Media in Retail
In today’s fast-moving retail landscape, staying ahead isn’t just about intuition—it’s about ...
The Tariff Divide: Corporate Messaging, Media Narratives, & Consumer Reactions
President Trump’s tariffs have reshaped trade policies, increased operational costs, and disrupted ...
Spring Fashion Trends: A Deep Dive
Each year, the landscape of fashion shifts, reflecting changing tastes, cultural influences, and ...
Viral Recipes and Empty Shelves: A Tiktok Trend Analysis
Consumer preferences today are increasingly shaped by social media virality. A single viral post ...
Valentine’s Day 2025: The Shift from Splurging to Spendthrift
Data Reveals a Valentine’s Day Shift from Splurging to Spendthrift While brands may only highlight ...
Black History Month: Marketing That Resonates
Every February in the U.S., and October in the UK, some companies continue to get it wrong when it ...