Consumers—particularly Millennials—are increasingly on the lookout for companies and brands that make environmental stewardship a priority. So, which brands have had the most success in communicating their environmental and sustainability initiatives?
5G recently took center stage at the Mobile World Congress (MWC19) this year, the world’s largest exhibition for the mobile industry. But do prominent narratives in the media reflect what’s happening in the industry in terms of investment and innovation?
After last weekend’s confrontation between a MAGA hat-wearing teen and an indigenous veteran near the Lincoln Memorial sparked another firestorm of politically divisive rhetoric, Rusty Guinn of Epsilon Theory wanted to explore these dueling narratives at scale. He used Quid to analyze coverage from the event and found evidence of a distinct split between those who saw the teens as the aggressors and those who did not.
Quid mapped popular CES topics from more than 2,500 articles written about the conference and identified relevant journalists by factors such as volume of coverage, influence with online audiences, and article sentiment.
The Environmental Defense Fund (EDF)'s marketing and communications teams wanted to see how the EPA budget cuts were being covered in the media to study which messages were most engaging to constituents.
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