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Quid Resource Library
What Actually Moves During Spooky Season and What Just Gets Clicks?
Halloween conversation starts long before October. Quid's analysis shows a meaningful difference ...
Which Back-to-School Products Broke Through This Year?
Back-to-school season puts very different products in competition for consumer attention. A ...
Q Agent Spotlight: The Patent Insights Agent
Q Agent Spotlight: The Patent Insights Agent Patent data is one of the most underused sources of ...
Is Horror Comfort Now? What the Rise of “Cozy Scary” Says About Consumer Mood
Horror still scares people, but across TikTok and media coverage, another version of the genre is ...
How Niche Trends Become Mainstream Demand
A trend doesn’t become mainstream because everyone suddenly decides they like the same thing. ...