In the Press

Sorry, not sorry? Assessing apology ads from Facebook, Uber, and Wells Fargo

Quid Staff


Facebook, Uber, and Wells Fargo want you to know that they’re sorry. And they’ve taken to the airwaves, newspapers, and billboards to make sure you hear them loud and clear. But, given the string of crises that have gripped the three companies, how are their mea culpas being received?

Quid-powered analysis from the San Francisco Chronicle examined 715 articles from almost 600 news sources that covered the apology ads starting when Facebook’s “Here Together” ad first appeared. Wells Fargo’s “Earning Your Trust” campaign began May 6; Uber’s “Moving Forward” aired starting May 14. Articles mentioning the apology ads from one or more of the companies were then evaluated by volume and sentiment.

Want to know more? Read the complete article and learn more about the San Francisco Chronicle’s Quid-powered insights here. Want to run your own analysis? Talk to us at

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