From our Clients

Quid maps public narrative around nutrition for IFTF/Gates Foundation report

Quid Staff

11.14.18

The healthier a food item is, the more it typically costs. But it doesn’t have to be that way, according to Good Food is Good Business, a new report from the Institute for the Future (IFTF) and the Bill & Melinda Gates Foundation. Instead, emerging technologies like AI and synthetic biology can produce cost-effective strategies that will improve global health outcomes, while raising the bottom line for the food industry.


During the production of this report, IFTF turned to Quid to test the uniqueness of their five proposed “opportunity zones.” Were they truly new ideas or merely underrepresented in the current global discourse? Quid identified more than 2,200 articles in the past four years on affordable nutrition and clustered them into 13 main themes, none of which the authors felt adequately captured the five zones (AI Collaboration, Traditional Wisdom, Microbiota Management, Cellular Agriculture, and Programmable Assets) in a significant or meaningful way.

Click here to read the report in full. Whether you want to gain expertise or check for whitespace opportunities, see how Quid can help you gain clarity around big topics.

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