American families are changing — fast. A record number of women in the workforce, plus an explosion of available information and technology, mean time-crunched families are improvising novel solutions to maintain what’s most important to them.

Quid is thrilled to have teamed up with Walmart on a new report, The American Family Today, which delves into how and why families’ behaviors are changing.

The report gives a rare glimpse into Walmart transaction data — sales of everything from garlic supplements to rotisserie chickens — and includes insights from Walmart shoppers. Quid complemented this with analysis of news articles, parenting blogs, and funding trends.