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Unleash Core Consumer Insights

Quid analyzes billions of data points. From the most obscure to the most obvious, we help you uncover the real-time context influencing consumer behavior. Move beyond time-consuming, legacy tools that rely on the past and see your data through the lens of the future.  

Resource Library

For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.

Resource Type
Use Cases
Industries
  • Hormel Sample Insight Brief

    Hormel’s key narratives center on its diversified brand portfolio and long dividend streak, which anchor positive investor and consumer trust. Contrasting these are short-term shocks—large-scale recalls, revenue softness, and insider selling—that drive episodic negative sentiment and volatility. Social praise for specific SKUs and product innovation create positive engagement pockets. Recommended actions focus on rapid incident detection, coordinated investor messaging, and systematic tracking of SKU-level advocacy for marketing and planning.

    1/23/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Marketing
    • Market Intelligence
    • Trend Analysis
    • R&D
    • Product Innovation
    • Consumer Goods
    • Food and Beverage
    • Manufacturing
  • Supermicro Sample Insight Brief

    News, vendor PR, and community signals for Supermicro paint a coherent story: Supermicro and allied ecosystem partners are delivering accelerator-centric servers (NVIDIA Blackwell/HGX platforms and Intel acceleration) with an explicit focus on modular scalability and direct liquid cooling to meet AI thermal and energy demands. Evidence shows both product availability claims and ecosystem plays (AZIO AI, Infinitix, BlueField/ConnectX integration) that materially reduce integration risk for buyers who require validated stacks; however, deploying at scale will demand facility-level liquid-cooling readiness and explicit vendor interoperability proofs. Combined, these forces favor phased, validated procurement of accelerator-enabled racks with DLC planning baked into site readiness and RFP acceptance criteria.

    1/23/26

    • Insight Briefs
    • Brand Health
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Marketing
    • Market Intelligence
    • Trend Analysis
    • R&D
    • Product Innovation
    • Electronics
    • Manufacturing
    • Technology and Software
  • Whimsy Is a Demand Signal That Will Help Brands Win in 2026

    Discover how everyday whimsy as a demand signal can drive retail success in 2026 by leveraging playful design, visual content, and consumer engagement across key categories.

    1/23/26

    • Blog
    • Campaign Planning
    • Consumer insights and research
    • Demand Planning
    • Marketing
    • Market Intelligence
    • Merchandising
    • Influencer Identification
    • Consumer Goods
    • Beauty
    • Fashion
    • Food and Beverage
    • Media and Entertainment
    • Retail and Commerce
  • Stitch Fix Sample Insight Brief

    Across social and news for the past six months, the dominant narratives cluster into product-led optimism around generative AI and new engagement features (Vision, AI assistant, Stylist Connect) versus financial and user-metric skepticism (declining active clients, mixed revenue signals, insider selling, legal scrutiny). Direct quotes show publishers explicitly linking AI investments to growth, while earnings and analyst coverage repeatedly highlight the tension between fewer active customers and higher spend per remaining customer. Recommendation: prioritize instrumentation that separates product-feature signal (AI/Stylist Connect mentions) from macro/financial noise (Fed commentary, revenue-source divergence, insider activity) and surface representative posts to validate model-driven conclusions.

    1/23/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Customer experience
    • Customer Retention
    • Marketing
    • Market Intelligence
    • Merchandising
    • R&D
    • Trend Analysis
    • Product Innovation
    • Consumer Goods
    • Fashion
    • Retail and Commerce
  • Mondelez Sample Insight Brief

    Three clear, coexisting narratives dominate: (1) Oreo variants as high-engagement dessert drivers, (2) calorie- and health-focused discourse linking ultra-processed snacks to health risks, and (3) a plaintiff-led lawsuit elevating litigation and policy risk for large food companies. Each is supported by high-signal posts—use targeted monitoring, exemplar capture, and escalation rules to convert these insights into defensible operational actions.

    1/23/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Competitive Intelligence
    • Communications
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Marketing
    • Market Intelligence
    • Trend Analysis
    • R&D
    • Product Innovation
    • Consumer Goods
    • Food and Beverage
  • 2026 Retail Trends Forecast Helps Teams Pull Ahead

    Explore the six cultural forces shaping 2026 retail trends and learn how to leverage them for actionable insights and strategic advantage in the full forecast report.

    1/15/26

    • Blog
    • Campaign Planning
    • Trend Analysis
    • R&D
    • Merchandising
    • Market Intelligence
    • Data science
    • Demand Planning
    • Consumer insights and research
    • Beauty
    • Consumer Goods
    • Automotive
    • Electronics
    • Fashion
    • Food and Beverage
    • Manufacturing
    • Media and Entertainment

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