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Unleash Core Consumer Insights

Quid analyzes billions of data points. From the most obscure to the most obvious, we help you uncover the real-time context influencing consumer behavior. Move beyond time-consuming, legacy tools that rely on the past and see your data through the lens of the future.  

Resource Library

For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.

Resource Type
Use Cases
Industries
  • Macy's Sample Insight Brief

    Over the past year, the retail sector has faced accelerated consolidation, with widespread store closures and mounting tariff pressures squeezing margins. Consumer preferences are shifting toward experiential and off-price formats, prompting real estate repurposing and operational pivots. Despite mixed earnings signals, marquee events like Macy’s Parade continue to deliver strong brand visibility. Strategic actions include proactive footprint rationalization, tariff hedging, and capital reallocation to growth formats

    1/28/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Demand Planning
    • Marketing
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • R&D
    • Product Innovation
    • Retail and Commerce
    • Consumer Goods
  • Cisco Sample Insight Brief

    The narratives converge on: (1) a crowded vendor landscape with stable incumbents; (2) Cisco’s pivot toward AI infrastructure; (3) material security incidents and operational signals; (4) financial performance masking customer attrition; and (5) strategic human-capital moves for long-term enablement. Analysts should combine co-mention priors, event overlays, CVE tracking, and churn-proxy metrics to distinguish marketing from real demand and operational impact.

    1/28/26

    • Insight Briefs
    • AI
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Marketing
    • Market Intelligence
    • Trend Analysis
    • R&D
    • Product Innovation
    • Technology and Software
  • Nordstrom Sample Insight Brief

    Across the last six months the dominant narratives show bifurcation: mall-level decline driven by anchor exits and store closures is widely reported and amplified on social platforms, while select retailers (Nordstrom, Nordstrom Rack) and landlords are executing targeted strategies—experiential activations and aggressive re-leasing—that produce strong leasing spreads and tactical revenue upside. For an analytical user, the actionable priority is to treat perception signals (social clips, local reporting) as leading indicators of footfall risk while using the disclosed leasing- and activation-level metrics (cash spreads; monthly brand collaborations) as quantifiable levers in portfolio revenue and NOI scenarios. These combined signals should drive differentiated tactical responses by asset: defensive operations/PR where perception is poor; active leasing and experiential programming where demand can be captured.

    1/27/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Demand Planning
    • Marketing
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • R&D
    • Product Innovation
    • Consumer Goods
    • Retail and Commerce
    • Fashion
  • L.L. Bean Sample Insight Brief

    Our models surfaced insights that center on L.L. Bean’s physical expansion and product heritage: local store openings and mall anchors generate community excitement and experiential content; community events convert openings into family-oriented social moments; vintage/resale interest signals an archival fashion opportunity; and signature products (Boat & Tote) remain potent drivers of affordable, shareable brand equity. These patterns point to concrete commercial levers—event programming, archive monetization, lease/co-marketing negotiation, and product-level activations—that will most efficiently convert local hype into sustained sales and brand momentum.

    1/27/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Demand Planning
    • Marketing
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • R&D
    • Product Innovation
    • Fashion
    • Consumer Goods
    • Retail and Commerce
  • Giorgio Armani Sample Insight Brief

    Our models revealed that there is strong engagement around fragrance collections (luxury and affordable), a high-visibility influencer-brand partnership (Dunk with Armani), intense legacy coverage following Giorgio Armani’s passing, product loyalty to Armani Beauty’s luminous base products, and organized community campaigns. Key actions include converting product intent into sales, distinguishing organic from coordinated amplification, and applying sensitivity during legacy-related spikes.

    1/27/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Demand Planning
    • Marketing
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • Influencer Identification
    • Product Innovation
    • R&D
    • Fashion
    • Consumer Goods
    • Retail and Commerce
  • IBM Sample Insight Brief

    The dominant narratives span retail trading behavior (tactical AMD sells vs. conviction plays), selective tech portfolio management, IBM’s reputational actions regarding X advertising, the maturation of enterprise AI toward autonomous agents, and the rapid adoption of AI tools by marketing teams. For actionable insight, separate conviction from tactical intent, validate high-gain claims, and monitor both reputational and adoption metrics in parallel.

    1/27/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Demand Planning
    • Marketing
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • R&D
    • Product Innovation
    • Technology and Software

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