1. Identify the areas of the network of interest to you. In this example, we'll use a network about football and the NFL.
Most users have specific questions they’re trying to answer in Quid.
Answering them could involve anything from evaluating media trends to understanding the venture landscape in a particular industry. The common thread? Using data to drive decision making. While using data leads to better, more impactful decisions, the trouble is there’s often simply too much data to analyze.
A network of thousands of articles can seem overwhelming when a user wants to focus on just one or two topics. The topics might be clustered in one corner of the network or dispersed throughout.
Luckily, there’s a way to whittle a network down to more digestible bits.
When to use Shift + F
In Quid, you can carve up any part of any network, isolating particular nodes to run a more in-depth analysis. This could be useful for a number of reasons. Some examples could be, but are not limited to:
Isolating a specific cluster – In a network around the future of healthcare, a cluster around pain management may have piqued a user’s interest.
Isolating a specific company’s mentions – In a network around sports culture, a user may want to identify only articles mentioning Nike.
Isolating specific words – In a network around kitchen remodeling, a user may want to know more about the prevalence of DIY or do-it-yourself projects and how that idea fits into the conversation.
In any dataset, a user can identify any subset of articles (by: cluster, company, person, institution, published date, or even word) and isolate that group to learn more.
Using Shift + F
We do this by using the keys Shift + F.
So how does this work? Below is a simple demonstration.
In this network, about key news stories around changes in NFL viewing, several clusters are interesting. But we want to look specifically at the cluster around “Fan Interaction & Companies.” In particular, we want to know: how are fans interacting with the viewing experience, and which companies are playing in that space? Once we have identified the area of interest, we can move on to the next step.
2. Select the nodes you’d like to examine (in this case, a cluster) with your mouse, and hit Shift + F.
Now you’ll notice that these nodes are the only nodes in the network, and Quid has created a filter at the bottom of the screen. (To return to the whole network, simply click the “X” and this will remove the Isolation Filter.) But with the filter on, we are now looking only at the area of interest.
3. The next step? Analysis. This can be done just like any other analysis in Quid, except in this case, the different views and metrics are applied only to the area you’ve isolated.
If you want to isolate even further, or include two clusters in the analysis instead of one, just select whatever it is you’d like to analyze within the subset and hit Shift + F again.
All of this is aimed at allowing a user to focus specifically on what he or she wants, while eliminating noise in a large amount of data.
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