After last weekend’s confrontation between a MAGA hat-wearing teen and an indigenous veteran near the Lincoln Memorial sparked another firestorm of politically divisive rhetoric, Rusty Guinn of Epsilon Theory wanted to explore these dueling narratives at scale. He used Quid to analyze coverage from the event and found evidence of a distinct split between those who saw the teens as the aggressors and those who did not.
Interpreting customer feedback is essential for companies to make focused improvements to their products and user experiences. Last year, we implemented a live chat feature within our own platform to enable our users to ask questions and receive assistance in real time. We decided to analyze our chat transcript data using Quid to understand where users have the most questions and how we can enhance our customer experience.
Quid mapped popular CES topics from more than 2,500 articles written about the conference and identified relevant journalists by factors such as volume of coverage, influence with online audiences, and article sentiment.
Dr. Ben Hunt, author of the popular capital markets blog Epsilon Theory and Chief Risk Officer at the asset management firm Salient Partners, used Quid to look at a year’s worth of articles from Bloomberg on the U.S. budget deficit and compared it to those covering inflation.
The Environmental Defense Fund (EDF)'s marketing and communications teams wanted to see how the EPA budget cuts were being covered in the media to study which messages were most engaging to constituents.
The deepest and most comprehensive investigation into the current state of European technology.
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