We are Quid

Anthony Lye is a seasoned technology executive with decades of experience driving innovation, growth, and transformation. Most recently, he served as CEO at Amplience, an AI content company that helps over 400 leading brands—including Crate & Barrel, Ulta Beauty, and Coach—deliver personalized, data-driven experiences using generative AI.

He is also an Operating Advisor at Bessemer Venture Partners, offering strategic guidance to portfolio companies. Prior to Amplience, Anthony was Global Head of the Apollo and Product-led Growth Business Unit at Palantir Technologies, the world’s largest enterprise AI software company, where he expanded market opportunities through cutting-edge product strategies and partnerships.

Earlier in his career, Anthony was Executive Vice President and General Manager at NetApp, where he grew the Public Cloud Business Unit from $500K to $550 million, and led 12 successful acquisitions. He has also held leadership roles at Oracle, Remedy, and HotSchedules, consistently guiding teams toward significant results.

Anthony is passionate about cloud computing and leveraging technology to solve complex business challenges. He serves on the Board of Trustees for the University of Bath and has held board roles, including with Spoken Communications (acquired by Avaya). Additionally, he is an active venture fund and angel investor.

Bob Goodson is the President of Quid (formerly NetBase) and was previously the founder and CEO of Quid – a ground-breaking AI company, which merged with NetBase in January 2020.

Bob is a recognized leader and strategist in the design and go-to-market of new technologies: he has advised senior executives at the world’s largest retail, semiconductor, consulting, and consumer electronics companies. Before starting Quid, Bob was the first employee and product designer at Yelp (NYSE: YELP).

Bob has spoken at the Annual Meeting in Davos on topics including “Technology for Shared Returns” and “AI for Good”. He delivered the keynote speech at the University of Oxford’s Augmented Humanity Conference in 2015, called “The 100-Year Revolution in What It Is to Be Human.”

Jessica Collum is Quid's CFO. She is responsible for accounting operations and financial reporting. Jessica is a Certified Public Accountant, and she began her career in public accounting at EY. She has a B.S. and M.S. in Accountancy from UNC Wilmington. Prior to joining Quid, she was the Assistant Controller at Pepsi Bottling Ventures where she led a finance and accounting team of more than 50 people across 17 locations. Jessica lives in North Carolina with her husband and two children where they enjoy spending time outdoors and taking trips to the beach and mountains.