The Consumer & Market Insight Around Being Green

The Consumer & Market Insight Around Being Green

Kermit the Frog once said, “It’s not easy being green.” Maybe that was true at one time – but today, people are lining up to turn green, so Kermit would be in good company. And no, we aren’t talking about ecologically, though that’s certainly a trend too. Consumers...

Walmart+ is Coming for Amazon

Walmart+ is Coming for Amazon

It was bound to happen. Another retailing giant, Walmart, is finally coming for Amazon – and likely from an avenue they did not expect. And certainly from one against which Amazon cannot effectively compete. Let’s see what Walmart+ has in store for online and how it’s...

Sobriety, St. Patrick’s Day and Sales in the U.S.

Sobriety, St. Patrick’s Day and Sales in the U.S.

"Everyone is Irish” and preparing for the yearly showdown of green beer and Irish Whiskey, but with everyone now staying home due to Coronavirus concerns, there seems to be little to celebrate. Planning ahead for next year, when restaurants, clubs and bars will, once...

Who’s Winning the Streaming Services War?

Who’s Winning the Streaming Services War?

With access to high-speed internet making tremendous leaps over the last 20 years, it’s only natural that we’d hit an inflection point in the way we consume movies and television shows. From 1998 to 2008, access to broadband internet in the United States increased...

Welcome to Next Gen AI: Helping Brands Predict Trends​

Welcome to Next Gen AI: Helping Brands Predict Trends​

here are so many ways social analytics helps brands win, though some of those ways are much more exciting than others. Customer care is a must, of course - but it’s pretty boring to talk about. Not so with trends. When we see next generation AI helping brands predict...

How to Use Contextual Analysis for Campaign Development

How to Use Contextual Analysis for Campaign Development

Brands and agencies are always on the hunt for ways to breathe new life into their marketing efforts. They seek ways to set themselves apart from competitors, while using language and imagery that resonates with target audiences. What they really need – and may not...

Brands Winning Consumer Kudos with Climate Change

Brands Winning Consumer Kudos with Climate Change

As climate change’s cataclysmic date with our own humanity looms greater on the horizon, with experts predicting that we have less than 20 years to reverse or limit our own effect on the planet, consumers are becoming increasingly aware of their ability to do good by...

Is glass packaging making a comeback?

Is glass packaging making a comeback?

It wasn’t so long ago that we relied on glass for most of our packaging. A recent New York Times article stated about 1% of the current U.S. soda production comes in glass bottles, down from nearly 58% in 1975. People and companies have been trying to move on from...

How Consumer & Market Intelligence Can Cut Uber’s Costs

How Consumer & Market Intelligence Can Cut Uber’s Costs

Uber is beating projected growth expectations to the joy of investors, but there’s a catch. A couple of catches actually. Uber’s spending is significant, and its profitability is based on adjusted EBITDA. Consumer and market intelligence can cut Uber’s operating...

Spring Break Sentiment is Shaky This Year

Spring Break Sentiment is Shaky This Year

Spring Break is time for college kids and families to escape for a bit from the stresses of everyday life, but sentiment around travel is a bit shaky this year. With social listening and market research, we’re seeing some stress accompanying the planning process right...