The Environmental Impact of The Coronavirus

The Environmental Impact of The Coronavirus

While there may not be much positive news related to the COVID-19 pandemic, the one narrative that had a bit of a silver lining in an otherwise dark and worrisome time has been the impact on the environment. How Did This Trend Start? NASA’s image of the day on March...

P&G’s TikTok Influencer Partnership Amplifies Awareness

P&G’s TikTok Influencer Partnership Amplifies Awareness

Monitoring social analytics for trends may sound boring, but P&G is proving how exciting - and lucrative - it can be. Partnering with a TikTok influencer, they offer a super timely example of trend analytics in action – and during a time when brands are searching...

Renewable Energy Makes Its Case for COVID-19 Funding

Renewable Energy Makes Its Case for COVID-19 Funding

In this global crisis, renewables are/will be making the case for COVID-19 funding in the coming months as talk of economic recovery continues. As the topic turns from what we invest in, to who we invest in, we will explore the case for green thinking as a leg up for...

How to Perform Market Research: A 7-Step Guide

How to Perform Market Research: A 7-Step Guide

If you’re not using contextual analysis tools as part of your everyday strategic process, then your brand is missing out on the global conversation. Period. And whether you are a seasoned market analyst or just getting your feet wet in the world of market research,...

Tracking Shifting Travel Sentiment Caused by COVID-19

Tracking Shifting Travel Sentiment Caused by COVID-19

aul Coelho once said, “If you think adventure is dangerous, try routine, it’s lethal.” And he very well may be right - especially as we face week after week of lockdowns and stay-at-home orders. People are talking about travel - and it’s not all about boycotts or...

Data Visualizations Powering Brands’ Daily Debriefing

Data Visualizations Powering Brands’ Daily Debriefing

After coffee every morning, brands should start the day with data visualizations for a myriad of reasons. A few of those include baseline metrics understanding, trendspotting, and competitive landscape monitoring. And here's why they need it - and how each looks!...

These Market Intelligence Tools are Fuel for Growth

These Market Intelligence Tools are Fuel for Growth

In today’s increasingly ecommerce-driven world, silos have to disappear. And brands need market intelligence to inform strategic decision-making across the enterprise. Market intelligence that provides the groundwork for every conversation. Market intelligence is not...