What Is Market Intelligence?

What Is Market Intelligence?

Nothing stays static in the business world, and solid market intelligence is the key that unlocks intel for top brands. It’s the magic ball they use to keep pace, and even ahead of, ever-changing market conditions. Market intelligence is one tool in your arsenal that...

KPop Influencing Zoomers in Unanticipated Ways

KPop Influencing Zoomers in Unanticipated Ways

KPop performers are influencing Zoomers (Gen Z) as well as other demographics in unanticipated ways. The level of intensity they create rivals that of the Beatles, with fans swooning virtually as well as in person, generating seismic shifts in brand awareness for...

The Importance of Brand Perception

The Importance of Brand Perception

Brand strategy planning requires accurate and transparent consumer and market intelligence, or you're starting at a deficit. With endless amounts of data available online, the trick is sorting through it quickly to extract meaningful, actionable insight. And we're...

DIY Trend Offers New ‘Ins’ for Retail Brands

DIY Trend Offers New ‘Ins’ for Retail Brands

Brands are taking notice of the DIY trends that are experiencing explosive growth right now. Home improvement companies like Ikea, Home Depot and Lowe’s are actively sharing ideas online. This DIY trend is offering new ‘ins’ for retail brands to reach new segments....

Will July 4th Brand Marketing Fizzle Out?

Will July 4th Brand Marketing Fizzle Out?

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Will 4th of July marketing fizzle out this year? Should brands leave it alone or attempt to make a go of it? Let's explore how it could look. We'll share insight...

mCommerce Dominating UK eCommerce Sales

mCommerce Dominating UK eCommerce Sales

Purchasing from mobile phones has become the new norm for consumers, so much so that mcommerce (mobile commerce) is set to dominate UK ecommerce retail sales in the coming months. Time to rethink your responsive website design? Possibly. But there's much more to...

What is The Future of Fast Fashion Post-COVID-19?

What is The Future of Fast Fashion Post-COVID-19?

From Boomers, to Millennials to Gen Z, fast fashion brands like H&M, Uniqlo (Fast Retailing), Zara (Inditex) and Asos have seemingly always found a niche with those looking for affordable clothing that was in-line with the latest trends. A recent McKinsey...

Las Vegas Rebrand is Masterful Marketing

Las Vegas Rebrand is Masterful Marketing

Brand differentiation is the name of the game and this is particularly true when it comes to destination marketing. The strategic thinking behind the Las Vegas rebrand is a study in masterful marketing. And it’s something other destinations – and brands struggling to...

Agency Video Pitches May Be Here to Stay

Agency Video Pitches May Be Here to Stay

In-person pitches haven't happened for months now, and the way things are going - agency video pitches may be here to stay. This presents some challenges for agencies, but also opportunities. Many of them. Being in-person for a pitch is helpful when it comes to...