Brands Pivoting from B2B to B2C

Brands Pivoting from B2B to B2C

As business becomes more personalized, a trend that has only grown larger due to Coronavirus, B2B marketing is pivoting to adopt B2C tactics. And it’s wise thinking. Here’s why. Just as cell phones have doubled and adapted as business and personal tools, so have...

Beauty & Cosmetics Trends and Best Practices in 2020

Beauty & Cosmetics Trends and Best Practices in 2020

Before COVID-19 struck the world, the beauty industry was doing really well. But when the world pretty much came to a halt, things took a 180 for the industry, causing brands to pivot and change what they once knew as their “normal.” And we explore how this looks in...

Who is Driving the Climate Change Narrative?

Who is Driving the Climate Change Narrative?

Over the last few years, the conversation around climate change has gotten louder. It has evolved beyond environmental circles to become part of larger business, policy and societal narratives. This held true last year, and even more so this year because of COVID-19....

If You Open, Will They Come?

If You Open, Will They Come?

In the U.S., people are becoming more anxious to see stores and businesses re-open. But when they do open, will people come? To answer this, we must view consumer readiness through the lens of COVID-19 – and against the backdrop of how this is progressing in Europe....

Cinco de Mayo Brand Promos Worth Celebrating

Cinco de Mayo Brand Promos Worth Celebrating

This Cinco de Mayo brands are wisely making it about consumers, not about them. And consumer and market intelligence reveal why this is such a smart move right now. Mucho Amor for Small Business Cinco de Mayo is going to look a lot different this year. With most...

Using Quid Apps to Understand Millennial Trends

Using Quid Apps to Understand Millennial Trends

As millennials start to shift into the center of the U.S economy, marketers need to understand as much as they can about them in order to assess opportunities and risks while creating strategies to reach this audience. Emerging trends provides this context. Agencies...

Assessing Today’s Wearables Market

Assessing Today’s Wearables Market

What does the future hold for the multi-billion-dollar wearables industry? AI-powered text data mining analysis offers exceptional market intelligence to consider this question in-depth. Exploring the global wearables market, we used the Quid product to analyze news,...

Understanding the Social Mood Surrounding Healthcare

Understanding the Social Mood Surrounding Healthcare

How do consumers feel about healthcare and where does that fit in brands' marketing considerations? Understanding the social mood surrounding healthcare is step one. And we have a handy indicator that shows precisely that! Consumers Love Their Healthcare Heroes...

Evolution of eSports and Brand Sponsorships

Evolution of eSports and Brand Sponsorships

eSports is an explosive industry and many top brands are paying attention. Like many other industries these days, professional gaming has taken a hit in the midst of the COVID-19 outbreak; but it is certainly in a unique position to cope since it has its roots online....

The Era of 5G is Upon Us

The Era of 5G is Upon Us

We used Quid to analyze coverage of 5G in news and blogs during the past year (March 2019-March 2020), as well as company intel and patent filings within the 5G ecosystem, to better understand the developments taking place. This report covers key trends and topics...

Generating Positive Brand Mentions with Credible Sharing

Generating Positive Brand Mentions with Credible Sharing

Uncertain times can breed mass confusion. With lots of misinformation out there, it can be very easy to spread “fake news.” Brands must be vigilant around being honest and spreading facts, not fear as they pivot to adopt a more understanding, relatable tone with their...