Why The Consumer Survey vs Sentiment Disconnect?

Why The Consumer Survey vs Sentiment Disconnect?

There's a disconnect when comparing consumer reports and surveys against consumer sentiment. And brands need to pay close attention to it! In this article we’ll explore: Surveys vs. sentiment and why they both matter to the reputation of your business Why it is that...

How Do Luxury Brands Meet The Needs of Consumers Right Now?

How Do Luxury Brands Meet The Needs of Consumers Right Now?

Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the changes taking place in...

5 Steps to Media Intelligence Success

5 Steps to Media Intelligence Success

Consumer and market intelligence are two sides of the competitive intelligence coin that every brand must have in its back pocket. And continuing this analogy, media intelligence is the contactless payment option we find essential to doing business today. It does not...

Consumers Likely to Jump Ship During a Crisis

Consumers Likely to Jump Ship During a Crisis

The new normal finds consumers showing erratic behavior when choosing where to spend their money. Maintaining brand loyalty seems to be a thing of the past as consumers are likely to jump ship during a crisis. Here’s what you can do about that! Consumer devotion has...

Competitive Intelligence Tools Your Competition is Using

Competitive Intelligence Tools Your Competition is Using

Update: This post was updated in July to expand on the competitive intelligence resources that brands need to be successful. Brands know that monitoring competitors and the industry as a whole is a mission critical. And there is no doubt that your competitors are...

How to Perform Market Research: A 7-Step Guide

How to Perform Market Research: A 7-Step Guide

Whether you are a seasoned market analyst or just getting your feet wet in the world of market research, there are seven steps everyone follows. At least, those who are capturing actionable insight do! Contextual analysis market research tools must be part of your...

Are Carvana and Vroom the Future of Car Shopping

Are Carvana and Vroom the Future of Car Shopping

A Brief Reminder That Online Shopping Hasn’t Been Around That Long Shopping online is a relatively new behavior, and you don’t have to look far to see how uncommon it was for someone to buy something on the internet. Results from a Pew Research study on American...

Lululemon Sees Future of Fitness in Mirror

Lululemon Sees Future of Fitness in Mirror

The mergers and acquisitions happening right now are incredible. Not to be left out, Lululemon just made the genius move of acquiring fitness startup, Mirror. As a brand that is about much more than the products it sells, Lululemon sells itself as a lifestyle. And...

The Increasing Importance of Competitive Intelligence

The Increasing Importance of Competitive Intelligence

Understanding the consumer and market landscape has always been important. But, as ecommerce and mcommerce opportunities explode, the increasing importance of competitive intelligence cannot be denied. Knowing not just your obvious competitors, but also those who...

Brands Offering Virtual Experiences Consumers Crave

Brands Offering Virtual Experiences Consumers Crave

While businesses continue to operate at reduced capacities, consumers are turning online in droves to get their fill of virtual experiences in lieu of traveling or learning a new skill in person. Savvy brands are paying attention and offering virtual experiences that...