Walgreens Captures Consumer Concerns with Care Clinics

Walgreens Captures Consumer Concerns with Care Clinics

Consumers are worried about lots of things – more so than ever before. And Walgreens is listening. It is expanding its offerings to speak to consumer concerns, by opening care clinics across the U.S. The pandemic has changed the face of healthcare and patients are...

Brands Finding New Purchasers on Podcasts

Brands Finding New Purchasers on Podcasts

Podcasting has seen steamrolling growth over the last few years. And despite COVID, is looking to still hit sizeable growth for 2020. It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on...

The Best Ways to Uncover Emerging Trends

The Best Ways to Uncover Emerging Trends

Emerging trends are everything to businesses, whether or not they realize it. And uncovering these emerging trends ahead of competitors is something every company should be pursuing – aggressively. Here’s how to do it, and why you need to start yesterday. And we’ll...

Brands Considering Fewer Choices for Consumers

Brands Considering Fewer Choices for Consumers

Over the past decade companies have been producing products with more variety in an effort to please everyone. But since COVID-19 hit, brands are considering fewer choices for consumers. It makes sense. Let’s see why! Brands offering everything from toilet paper to...

Lysol’s COVID-19 Killer Wins Consumer Love

Lysol’s COVID-19 Killer Wins Consumer Love

Kicking COVID-19 to the curb, is Lysol, with its coronavirus killer. And it’s winning consumer love, which is the name of game when it comes to marketing these days. In two minutes, a virus that has haunted our dreams and countries around the world can be effectively...

Why The Consumer Survey vs Sentiment Disconnect?

Why The Consumer Survey vs Sentiment Disconnect?

There's a disconnect when comparing consumer reports and surveys against consumer sentiment. And brands need to pay close attention to it! In this article we’ll explore: Surveys vs. sentiment and why they both matter to the reputation of your business Why it is that...

How Do Luxury Brands Meet The Needs of Consumers Right Now?

How Do Luxury Brands Meet The Needs of Consumers Right Now?

Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the changes taking place in...

5 Steps to Media Intelligence Success

5 Steps to Media Intelligence Success

Consumer and market intelligence are two sides of the competitive intelligence coin that every brand must have in its back pocket. And continuing this analogy, media intelligence is the contactless payment option we find essential to doing business today. It does not...

Consumers Likely to Jump Ship During a Crisis

Consumers Likely to Jump Ship During a Crisis

The new normal finds consumers showing erratic behavior when choosing where to spend their money. Maintaining brand loyalty seems to be a thing of the past as consumers are likely to jump ship during a crisis. Here’s what you can do about that! Consumer devotion has...