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Quid Resource Library

What Sets Viral Campaigns Apart? How to Create a Cultural Moment

Most “viral” wins are sugar highs, showing a sharp timeline spike and a pile of copycat posts that ...

2025 Higher Education Social Media Engagement Report

Higher ed social pros, the wait is over! The annual Higher Education Social Media Engagement report ...

Signals in the Silence: What Halloween 2025 Wants That Brands Aren’t Delivering

Mapping unmet consumer needs shifts the focus away from chasing the loudest spike. Instead, it’s ...

Football: A Cultural, Business, and Identity Catalyst

Every autumn, football dominates the calendar. From Friday night lights to Sunday showdowns, the ...

Your Competitors’ Mentions Reveal Emerging Market Disruptions

Disruption doesn’t appear out of nowhere; there are typically clues that are clearly seen in ...

Consumer Behavior Shifts During Flu Season

Every fall, flu season sparks a familiar cycle with headlines about rising cases, reminders to get ...

Witches Brew: Fall’s Spookiest Contender for the Next Pumpkin Spice

Pumpkin spice may finally have a rival.

Unlocking Gen Z Brand Loyalty Through Language Trends

From “delulu” manifesting to unapologetically embracing “goblin mode,” Gen Z isn’t just speaking a ...

AI,

Top Fintech Trends Executives Need to Know in 2025

The financial world is in the midst of a dramatic shift. Stablecoins are no longer fringe ...

AI,

The GPT-5 Launch: Understanding Model Use & Why One Size Won’t Fit All

OpenAI’s August 7th release of GPT-5 revealed how integrated ChatGPT has become in user workflows, ...