Quid Resource Library
How Brands Use Oktoberfest to Build Seasonal Buzz
Oktoberfest isn’t just about great beer. It’s a test case for how culture spreads online, how ...
Thanksgiving 2025: What Social Mentions Reveal About the State of the American Table
Thanksgiving isn’t just a meal anymore—it’s a mirror.
A Savvy Approach to Black Friday and Cyber Monday
As we approach Black Friday and Cyber Monday consumers are approaching these days with laser focus ...
Why Mapping Halloween Candy Conversation Gets Complicated
Halloween used to be uncomplicated. There were kids in costumes, adults with sugar hangovers, and ...
How Halloween Films Drive Culture, Commerce, and Community All Year
Between July and October 2025, the Halloween movie conversation once again takes center stage as a ...
What Sets Viral Campaigns Apart? How to Create a Cultural Moment
Most “viral” wins are sugar highs, showing a sharp timeline spike and a pile of copycat posts that ...
2025 Higher Education Social Media Engagement Report
Higher ed social pros, the wait is over! The annual Higher Education Social Media Engagement report ...
Signals in the Silence: What Halloween 2025 Wants That Brands Aren’t Delivering
Mapping unmet consumer needs shifts the focus away from chasing the loudest spike. Instead, it’s ...
Football: A Cultural, Business, and Identity Catalyst
Every autumn, football dominates the calendar. From Friday night lights to Sunday showdowns, the ...
Your Competitors’ Mentions Reveal Emerging Market Disruptions
Disruption doesn’t appear out of nowhere; there are typically clues that are clearly seen in ...