Simmons Leverages TikTok to Target Young Consumers

Simmons Leverages TikTok to Target Young Consumers

When it comes to business, brands must be prepared to roll with the punches when the unexpected happens and shifts their plans. A perfect example is mattress brand Simmons. They recently experienced wild success leveraging TikTok to target young consumers during this...

How to Identify White Space & What To Do With It

How to Identify White Space & What To Do With It

Sometimes the next big thing for a brand is found in the places where there is a small amount of buzz, but not enough to make it immediately identifiable. Having the right social analytics can show you how to spot white space and what to do with it! Sometimes all you...

KOLs Directing The Healthcare Industry

KOLs Directing The Healthcare Industry

Key opinion leaders (KOLs) have a profound impact on the business world. Sadly, many brands overlook them and a key piece of their market intelligence puzzle for some reason. With respect to their market shifting abilities, we’ll take a look at KOLs in the healthcare...

Walgreens Captures Consumer Concerns with Care Clinics

Walgreens Captures Consumer Concerns with Care Clinics

Consumers are worried about lots of things – more so than ever before. And Walgreens is listening. It is expanding its offerings to speak to consumer concerns, by opening care clinics across the U.S. The pandemic has changed the face of healthcare and patients are...

Brands Finding New Purchasers on Podcasts

Brands Finding New Purchasers on Podcasts

Podcasting has seen steamrolling growth over the last few years. And despite COVID, is looking to still hit sizeable growth for 2020. It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on...

The Best Ways to Uncover Emerging Trends

The Best Ways to Uncover Emerging Trends

Emerging trends are everything to businesses, whether or not they realize it. And uncovering these emerging trends ahead of competitors is something every company should be pursuing – aggressively. Here’s how to do it, and why you need to start yesterday. And we’ll...

Brands Considering Fewer Choices for Consumers

Brands Considering Fewer Choices for Consumers

Over the past decade companies have been producing products with more variety in an effort to please everyone. But since COVID-19 hit, brands are considering fewer choices for consumers. It makes sense. Let’s see why! Brands offering everything from toilet paper to...

Lysol’s COVID-19 Killer Wins Consumer Love

Lysol’s COVID-19 Killer Wins Consumer Love

Kicking COVID-19 to the curb, is Lysol, with its coronavirus killer. And it’s winning consumer love, which is the name of game when it comes to marketing these days. In two minutes, a virus that has haunted our dreams and countries around the world can be effectively...