mCommerce Dominating UK eCommerce Sales

mCommerce Dominating UK eCommerce Sales

Purchasing from mobile phones has become the new norm for consumers, so much so that mcommerce (mobile commerce) is set to dominate UK ecommerce retail sales in the coming months. Time to rethink your responsive website design? Possibly. But there's much more to...

What is The Future of Fast Fashion Post-COVID-19?

What is The Future of Fast Fashion Post-COVID-19?

From Boomers, to Millennials to Gen Z, fast fashion brands like H&M, Uniqlo (Fast Retailing), Zara (Inditex) and Asos have seemingly always found a niche with those looking for affordable clothing that was in-line with the latest trends. A recent McKinsey...

Las Vegas Rebrand is Masterful Marketing

Las Vegas Rebrand is Masterful Marketing

Brand differentiation is the name of the game and this is particularly true when it comes to destination marketing. The strategic thinking behind the Las Vegas rebrand is a study in masterful marketing. And it’s something other destinations – and brands struggling to...

Agency Video Pitches May Be Here to Stay

Agency Video Pitches May Be Here to Stay

In-person pitches haven't happened for months now, and the way things are going - agency video pitches may be here to stay. This presents some challenges for agencies, but also opportunities. Many of them. Being in-person for a pitch is helpful when it comes to...

Revisiting Outdated Brand Imagery Sends Powerful Message

Revisiting Outdated Brand Imagery Sends Powerful Message

Monitoring brand imagery and product name perception has always been important, but now it's crucial. Here's how a few CPG giants are making moves to reimagine their outdated brand imagery to recapture the hearts of today's consumers. What's in an image? Everything....

Just Eat Takeaway.com Gobbling Up GrubHub 

Just Eat Takeaway.com Gobbling Up GrubHub 

Food delivery service growth continues in North America and Europe, and big players are finding strength in merging. The latest acquisition has Just Eat Takeaway.com gobbling up GrubHub. And oh what a merger this will be! With mergers and acquisitions in the food...

Expanding Your Consumer Coverage with Quid Social!

Expanding Your Consumer Coverage with Quid Social!

Brands need contextualized insight to inform strategic decision-making, and having access to both consumer and market intelligence in one place is optimal! Quid Social enables brands’ to expand their  digital intelligence opportunities. Learn more . . . Consumer &...

Is Streaming Commerce the Next Big Thing for Retailers?

Is Streaming Commerce the Next Big Thing for Retailers?

The past few years for traditional retailers have been challenging, to say the least, with the “retail apocalypse” constantly looming over their heads and routinely spiking as a hot search term at roughly the same time Q1 earnings are announced. In 2019...