What is The Future of Fast Fashion Post-COVID-19?

What is The Future of Fast Fashion Post-COVID-19?

From Boomers, to Millennials to Gen Z, fast fashion brands like H&M, Uniqlo (Fast Retailing), Zara (Inditex) and Asos have seemingly always found a niche with those looking for affordable clothing that was in-line with the latest trends. A recent McKinsey...

Las Vegas Rebrand is Masterful Marketing

Las Vegas Rebrand is Masterful Marketing

Brand differentiation is the name of the game and this is particularly true when it comes to destination marketing. The strategic thinking behind the Las Vegas rebrand is a study in masterful marketing. And it’s something other destinations – and brands struggling to...

Agency Video Pitches May Be Here to Stay

Agency Video Pitches May Be Here to Stay

In-person pitches haven't happened for months now, and the way things are going - agency video pitches may be here to stay. This presents some challenges for agencies, but also opportunities. Many of them. Being in-person for a pitch is helpful when it comes to...

Revisiting Outdated Brand Imagery Sends Powerful Message

Revisiting Outdated Brand Imagery Sends Powerful Message

Monitoring brand imagery and product name perception has always been important, but now it's crucial. Here's how a few CPG giants are making moves to reimagine their outdated brand imagery to recapture the hearts of today's consumers. What's in an image? Everything....

Just Eat Takeaway.com Gobbling Up GrubHub 

Just Eat Takeaway.com Gobbling Up GrubHub 

Food delivery service growth continues in North America and Europe, and big players are finding strength in merging. The latest acquisition has Just Eat Takeaway.com gobbling up GrubHub. And oh what a merger this will be! With mergers and acquisitions in the food...

Expanding Your Consumer Coverage with Quid Social!

Expanding Your Consumer Coverage with Quid Social!

Brands need contextualized insight to inform strategic decision-making, and having access to both consumer and market intelligence in one place is optimal! Quid Social enables brands’ to expand their  digital intelligence opportunities. Learn more . . . Consumer &...

Is Streaming Commerce the Next Big Thing for Retailers?

Is Streaming Commerce the Next Big Thing for Retailers?

The past few years for traditional retailers have been challenging, to say the least, with the “retail apocalypse” constantly looming over their heads and routinely spiking as a hot search term at roughly the same time Q1 earnings are announced. In 2019...

Europe’s Luxury Shops Struggle Sans Tourists

Europe’s Luxury Shops Struggle Sans Tourists

Recovery is on every brand's mind - and they all want to come back in a big way. But what will Europe's Luxury shops do sans tourists? Let's see what digital consumer intelligence reveals about the situation and some takeaways that can benefit every brand as they...